CHAPTER TWO
THE DIFFERENCE
BETWEEN NETWORK AND MARKETING AND TRADITIONAL MARKETING
I could not help but notice the people
who carry products around everywhere I turn I see them selling known to man.
People marketing shoes, tooth paste, the newspaper, even water I’m just
thankful that people can’t sell air. If that was possible it would be bad in
our buses it’s worse when your coming from work this people stand inside the
bus talking and disturbing everyone. Sometimes I wonder if they are insane.
Traditional marketing is what it has
been made. It involves carrying products up and down now many people also see
network marketing as Traditional marketing just because they hear the word
“Marketing” so you say that your company is a network marketing compare their
mind immediately travels to them stock piling products and trying to force
people to buy their products. They envision through having to patrol the
streets with products on the head on a stray hawking through there is setting n
network marketing and there is also marketing, it a different kind the
outstanding different between network marketing and traditional marketing is
that network marketing is a big business organization and traditional marketing
is self-Employer business. In network marketing you build a network of
individuals who you teach do what you do, you teach them your success
principles and you training. But traditional marketing is a self-Employed
business where many other person doing the same business is viewer as a
competitor which means less in network marketing you want people to do the
business because it will mean more business for you. Network marketing is an
Abundant business, A big business where wants les people to do the business,
have you noticed that any business that only new people or just a person or
company is involved and have all control tend to start adding like arrogant
fools doing what they like and hurting people the classic example the NEPA,
PHC, (I can’t even know what their name is now) just because there’s no other
electric company they can take electricity whenever they like disconnect you at
will, blow up your appliances by increasing the voltage. Sorry before I got
carried away.
I said that network marketing is a big
business thus is gotten from the cash flow quadrant which I will discuss later.
WHY BE A NETWORK MARKETER
Network marketing fives freedom.
Freedom to choose how much money you make freedom to choose who you work with
in network marketing you empower people and help them succeed.
Network marketing frees you from
slavery to pay check. Although network marketing still receiver pay checks they
can determine what will be writing in that pay check which many hard working
employees can’t do I’m of the opinion of if I work hard 40 Hours month I should
be able to choose my pat not allowing some person to choose how much am been
paid.
NOT WORK MARTKETING IS A BIG BUSINESS
Earlier I said that network marketing
is a big business which is from the cash flow quadrant. The cash flow quadrant
was given by Robert T. Kiyosaki, he said that everyone earn their money through
the cash flow quadrant.

This is Basically the cash flow
quadrant. In this life everyone is either an employee, a self-employed person,
a big a big business owner or an investor.
An employee has a job where the person
receiver’s a monthly salary or pay check. The self-employed person owns a job
where the person works single hardly. The Big business owner has a team of
highly educated people who work with him to achieve a purpose the investor has
his money working for him or her so that he doesn’t have to work, people who
companies, Stocks, real estate are all investor.
Network marketing is a big business
where you work with highly intelligent people or in other words you have a
team. A team of people that share your dreams, aspirations and business values.
(Your job as a network marketer is to
tell a great story and build a network)
Because network marketing is based on
building people up in network marketing you are the boss of your own
organization and your big business is to make other people bosses of their own
big business.
In the cash flow quadrant people on the
left side of the quadrant [the employees and self-] all work for people or the
right side [the gig business owner and investors]. Because if the big business
owner doesn’t build a business an employee has nowhere to work. The employee’s
certificate s like tissue paper is the investors does not invest in a big
business and they produce productsthe self-employed person has nothing to sell.
Network marketing company are big
business that grows you to be a big business not an employee or a self-employed
person duplication [The big of the 21st century page 78]
NETWORK MARKETING LEVERAGE
Give me a place to stand and I can move
the world ->Arclumedes [Anciont Greece]
It’s popularly believed that it was
Archimedes that discovered the principle of leverage when with his uses of
levers and ropes I think that this principle of
has always been there just, like all the other principles have always
been theses like gravity [discovered by Issac New to] and will on his head us
fortunate it wasn’t a big roc.
The Transmission of us of sounds
through the phone [discover by
] but I still give
honour to all the intrepid discovers and investor who were able to see what
people could not see ever since human’s walk on this earth like Idiots.
Earlier I said that network marketing
uses the principle of leverage and this leverage comes from getting more people
who will their team. You leverage your strength with their strengths and
elimate your weaknesses. For exam let’s say you are able to join a network
marketing company that require you to help four other people to join the
business and become part of your team and you are able to do that, now you may
wish to help them grow in the business by holding an event for one of them. The
person you are holding the event may be very shy not been able to talk in front
of people but has the strength of having a warm likeable personality and as a
result of that has many friends which the person has invited to the event but
you who is helping the person is an orator to speak to any number of people. So
with your strength and your person’s strength you can hold a successful event
and get more people to join your company become part of your team. With
leveraging your strengths the number of people in your organisation has
increased to continue with the example: let’s say out of so people who attended
the event four people decided to join your company and enjoy the beautiful
business opportunity so that person you help now has four people to also work
with and your team grows from 5 person’s (you and four others) to 9 person’s
your 5 person’s plus four more person’s working with one of your four people if
you repeat the same process for each of your will than have four people working
with each of your four people which makes the total number of people in our
network marketing organization 21, you plus 20 other people what saying looks
like this.

Everyone knows that a room is brighter
when your light more candles in it. Everyone knows that a fruit bearing tree
produce more fruits with more branches. As your help people to empower other people
your organisation grows and so does your income. But ultimately your goal in
building your network marketing organisation is Not Money yes the money will
come but it should be about helping people empowering people to succeed in life
and fulfil their dreams.
Teaching them to use a proven system to
succeed in their business I talk more about this system later.
SUCCESS IS
DUPLICATION
The principle of duplication is what
makes network marketing such a profitable wealth creation business because as I
said Network marketing is a big business and every big business works with the
principle of duplication.
WHAT IS THE PRINCIPLE
OF DUPLICATION?
The principle of duplication simply
means to duplicate your knowledge, your effort, your training to another person
or another location. In case of big business for example a bank, man branch can
buy a rent a building paint it their Banks logo decorate it employ people and
the building becomes a bank people come in to deposit money, open accounts and
carry out all the function of a bank. The more buildings that eh bank can get
the more money it can make and the richer all the branches get.
Some goes for network marketing. In the
case of network marketing the branches are the team members who join your
organisation through you. You duplicate your knowledge, your training, your
effort; you teach everything you and will come to know in the future. You face
the passion for the business your ensure their success. In all ways you
duplicate your side to them.
Duplication is a principle you must use
because it will make your business very successful.
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