CHAPTER
FOUR
THE SECRET TO
SUCCEEDING IN NETWORK MARKETING
1.
System
2.
Skills
i.
Leadership
Skills.
ii.
Public
Speaking Skills.
iii. Money Management Skill.
iv.
Self-confidence.
3.
Persistence
4.
Honest
5.
Self-Motivation
6.
Creativity
A SYSTEM IS IMPORTANT
I spoke about this earlier when I think
about reason why the rich are getting richer and the poor are getting poorer, I
come to understand that one major reason is that the rich have a proven wealth
creation system and the poor wok in that system. Let me explain what I mean by
a system, I will explain it from a man’s view point and a woman’s view point so
that everyone can understand.
Most men like football, now a team of
footballers follow a system on a football field we have the goal keeper, the
defenders, the midfielders, and the strikersthis system.
For women, each meal they prepare has a
system they use to prepare it, if it involves backing a wedding cake they have
a system they use.
Likewise the rich have a system they
use to become rich and the poor work in that system. l have gone to many
branches of a certain bank in my area and what I observed is that each branches
of the bank was very similar to another branch I had visited previously. They
all had a customer care table, a place for depositing money, withdrawals, a
manages office system of operating.
NETWORK MARKETING
SUCCESS SYSTEM
Lead a large group of people to
consistently do a few simple actions-over a sustained period of time this
simple statement will explains what thwnwrqoek Marketing system to success is.
This system starts with
1.
Lead
[leadership]
2.
A
large group of people [down line]
3.
To
consistently a few simple actions
4.
Over
a sustained period of time
1.
Leadership
of a team is an important part of this system. But this leadership is different
it involves helping people transform into their better self. Many people who
join network marketing usually in the cross current between how they saw life.
before remember when I talk about the cash flow quadrant, Many people who join
network marketing are form the E-quadrant (Employee) or S-quadrant
(Self-employed) and tend to hold to treat network marketing as an employee and
a self – employed person. Forgetting that network marketing is a B-quadrant
business a big business.
So in the system above the leader is to
cause a shift in thinking in his team so that they also think like big business
owner and become leaders of their own team.
2.
A
large group of people for a person to have a long time source of income there
must be people a large group. The beauty of network marketing is that many
network marketing have their way of rewarding the person who brought some
people in the business and then still reward that same person for the people
his immediate people bring. Don’t get me wrong the people he brings into the
business are not working for him the leader, instead I think it’s the other way
around the leader is now the servant of many people which only him can’t handle
3.
To
consistently do a few simple actions the leader leads a large group of people
to consistently do a few simple actions this few simple action are listed
below. In how to build a multi – level- money machine the science of network
marketing by randy gage. Talks about 6 stages of duplication that makes up a
network marketing system.
1.
Mas
market recruiting tool
2.
Warm
market introduction tool
3.
Standardized
presentation
4.
Specified
ladder of “escalation”
5.
Standardized
“fast start” training
6.
Training
event structure
These are the six steps the most
successful network marketers use and it’s the steps I use to carry out my
business.
1. Mass
market recruiting tool
This is a tool me uses with people he
or she does not know. For what I have seen when one meets a person he or she
does not know, it’s better to show the person a tool like a bordure a DVD, CD.
Than inviting the person to an event because many people you don’t know are
cautions and may not be ready to leave the comfort of their homes or offices to
attend an event even if event might be their first step to getting
financial
Freedom or they may fear that you’re
some severe killer sent to kill them. In any case it’s better to show people a
tool a marketing tool than to invite them for an event. When they are
comfortable with the tool and understand the concept of the business you can
now invite them for a small event.
2. Warm
market introduction tool
The warm
market has to do with people you know. The people you knowknow you will. They
know are a warm loveable person who can’t invest an ant, this people may or may
not want to study a tool with you, your word of mouth is sufficient for them
they will be more likely to follow you to an event.
3.
Standardized Presentation
This is
the presentation you and your team gives at an event about this business
opportunity and the products of company.
4. Specified
“ladder of escalation”
This
are the various stops one must take to help people join the company and get
their own financial freedom.
The
stops include
i.
Dream
building
ii. Showing how the company can fulfil this
dreams
iii. Using a tool
iv. Invitation to small event where more
people are there to join the business
v. V. taking the prospect to large event
or convention
vi. With this process you are escalating or
exposing the prospect to a larger side of the business which in a subtitle way
tells him or her that it is safe to join this business.
5.
Standardized
“fast start” training on going is an important part for succeeding in network
marketing. This training will include how to give presentation for shy now
network marketers it would be good to learn from your sponsor watch them give
presentations.
This training will also involve knowing
about the products of the company. It will also involve learning how to lead a
team and much more.
6. Training
Event Structure
New network marketers need to ensure
their success by receiving adequate training this can learn from their sponsor
and if their sponsor does not want to teach them than they need a new sponsor.
OVER A SUSTAINED
PERIOD OF TIME
Leading a large group of people to do a
few simple actions over a sustained period of time is the system for network
marketing success.
The large group of people must be able
to duplicate the few simple actions of using a mass market recruiting tool with
people they don’t know and inviting family and friends to an event. And
continuously expose prospects to see a progressive larger sides of the
business. Than to train new people. This most be done over a sustained period
of time.
IMPORTANT SKILLS
Succeed in network marketing learning
some business basic skill is important. These skills are different from
employment and being self-employed skill. These are big business owner skills. This
includes.
1.
Leadership
skills
2.
Public
speaking skills
3.
Prospecting
skills
4.
Money
management skills
LEADERSHIP SKILL
There has being money forms of
leadership in the past, there has being leadership by fear coercive leadership.
Which was used by many dictators of the past? There has being utility
leadership, where both parties involved, the leader and the follower has something
to gain from each other. The follower needs payment from the leaders and leader
wants the time talent or energy of the follower. This is the basic type of
leadership in many companies today where if the leaders does not pay his
employee’s they stop working and if the employee can’t fulfil his duties or
there is someone else who can do better the leader or employer let’s the
employee go [which is just cool way of saying youare fired]. The third type of
leadership is principle countered leadership. This type leadership is not built
or fear or mutual utility, it based on the fact that the leader behaves in the
followers and in their potential to achieve greatness. The follower responds by
behaving in the leaders.
This last leadership type is the skill one
must learn to lead his or her team effectively. This leadership type means
seeing a prospect beyond his or her present stage in life.
Have you ever been privilege to see
when people dig for raw gold and precious stones. Many companies who dig have
their machinery and tools but where they dig is usually a very dirty place
possibly deep in the ground why do the companies dig there? It because that see
the financial potential of the place they believe in the place to everyone who
knows nothing about the place where this goal and precious stones are they only
see a pile of mud, dirt and rubble.
This is how it is with leadership in
network marketing. As a leader you see the untapped potential of the people you
prospect to become your business partner. As a leader you the precious part of
the people who become part of your team. This makes you to behave in tem and in
return they believe in you.
This is an important skill to learn you
must be able to see people with the eyes of faith.
PUBLIC SPEAKING SKILL
Small seminars, gathermys, events and major convention are
an important part of a network marketers activities and each of this thus
require public speaking and for many people who are shy and afraid of speaking
in pubic they may not want to join a network marketing company.
I’m going to put it plainly success in network marketing
requires that one speaks in public. One thing to know is that every person who
is a great public speaker was once shy and difference is that they overcome
their fear and started speaking to people. They developed their skill, read
books, listen to audio tapes on how to speak and where able to become
professionals in speaking. Rest assured anyone can develop this skill.
I remember when I first started speaking in front of people
I was so afraid my heart beat will race, my palms will sweat, my mess will
wobble, when I looked up to see all those eyes looking at me. If anyone laughed
in the audience whether it ways at something else I thought it was about me. If
someone stood up and left the audience dam it, it was about me. Little did I
know that many people in the audience where actually inspired by my courage to
stand up and speak with this knowledge I started improving my public speaking
skills. So I repeat anyone can improve his or her public speaking skills. This
is one of the things I have about network marketing, a person is transformed to
be a better person is life. A person learns to do things he or she didn’t know
how to do.
PROSPECTING SKILLS
Prospecting is also an important skill to develop to build a
network marketing business. The prospecting skills in network. Marketing is
different than the ones sales are similar to network marketing prospecting
skills some one not knowing how to build quality.
Relationships is common to both network marketing ad sales
but, hard past manipulative techniques used by many sales professionals may not
work. In network marketing.Except if one choose to focus only sales of network
marketing company’s products. But a strong network of distributors a different
kind of prospecting skill are regarded.
I will discuss a few of the;
i.
Building
relationships
ii.
Help
prospects rediscover their dreams
iii. Talk about the business opportunity before the
products.
iv.
Show
benefits to the prospect
v.
Features
of the company
I will say it now and I will say it again and again. Network
marketing is all about people
1.
BUILDING RELATIONSHIPS
Earlier I talk about the mass recruiting tool that is
usually used with people you don’t know. I have come to know that before you
show anybody the business opportunity of you network marketing company it’s
better to be their friend first. I not saying try to manipulate them to just
pose as a friend. What I’m saying is to genuinely want to be their friend and
first build a relationship with them. Then after you know them you can now tell
if they need your business opportunity.
This requires that you be a positive, enthusiastic person,
with a warm personality. If you are negative, unhappy & unfriendly that you
are to change by learning from happy people. This building relationship skill
also works if you are setting only the products of your company. You have to
give your customers exception treatment, so you and your business can stand out
from the crowd.
I have being a customer to many a rude business people and
so have many of your customers. I was at a shop to get something the other day
and the customer service was just terrible, even when I entered the shop the
face expression on everyone’s face from the owner to the employee where like
zombie’s from a horror movie, expressive negatively and low self-esteem. This
is what many people experience when they meet business people. If you are kind,
respectful, honesty and friendly your customers will keep on coming back, you
will be to them like a refreshing cool breeze in desert.
2.
HELPING PROSPECTS REDICOVER THEIR DREAMS
The network marketing success system says that one should
lead a large group of people to consistently do a few simple actions over a
sustained period of time. Each of the people in this large group of people has
dreams. The objective is to rediscover his or her dreams and to show these
individuals how your network marketing company can be a plate form to help them
achieve their dreams.
We all have dreams. Just the other day, I saw a Roll Royce
phantom drive past and a lady jump and said that’s my dream car. I heard her
and ask her how do you wish to achieve that dream? She said “she doesn’t know”.
Many people are like this; they have dreams but don’t know how to achieve it.
Your objective is to help people achieve their dreams so that people can drive
their Rolls Royce Phantom for real.
You can do this by chatting with them asking questions like,
What do you dream about? And then listen attentively, don’t interrupt them,
just listen, listen as if your whole body where your ears. When you listen you
do three powerful things at the same time. One you stand out from everyone
because only a few people listen and really listen attentively to other people
talk. Many people are so caught up in themselves that they have no time to
listen to another person. Second this helps to build the relationship between
you and the prospect because by listening attentively you show that you
genuinely respect the person talking. As said by one wise man; you never learn
anything when you talk. Third it builds the self-esteem of the person you are
talking to.
As you prospect, helping people rediscover their dreams and
showing them how your company can help them achieve it, many will reawaken the
passions they had before.
3.
BUSINESS OPPORTUNITY OR PRODUCTS
This depends mainly on what kind of products yoiur company
produces and on the prospects. For many network marketing company that produce
nutritional supplements, it’s always better to present. The business
opportunity before the products. Why you may ask? I’ll tell you why. I think
it’s netter for some reasons. The first reason is that I will help o increase
the degree of reculting people into your team. Second it will show people the
various benefits your company has to offer than if you fist open with the
product, many people believe that your company has nothing more to offer apart
from your products and may believe they may have to become sales men or women
if they have to join your team.
On the other hand
some people have one health challenge or the other and may be in pain, this
people want quick relief to their problems and may care less about your
business opportunity with this people it’s best to give them the quick relief
they want, after you can show them the business opportunity.
4.
SHOW BENEFITS TO THE PROSPECT
In this world we live in, most people are bugged down with
their own problems, and most thinking about themselves as some one said
everyone favorite radio station is WII FM which stands for what’s in it for me.
Knowing tis when prospecting its good to fist help the prospects build their
dreams, than, show them the benefit of your network marketing company. This
benefits could include time, freedom, unlimited income potential, empowering
people, choosing the people you work with, free all expense paid international trip
to exotic locations, and many more. After showing prospects the benefit, than
you begin to help them achieve these benefits not using the benefits as a mask
to achieve selfish aims. But you should show the benefits and do all in your
power to help them prospect who becomes part of your team to achieve this
benefits. Provided the person is prepared to work hard.
Why I say this is that many people recruit thousands of
people each year and this new people are told and shown the benefits of the
network marketing company and their sponsor refuses to continuously train them
and the new recruits refuses to learn from their sponsor so that they can make
their dreams come through. Living the exciting life gaining whatever benefit
provided by a network marketing company is a team effort and not a solo effort.
FEATURES OF THE COMPANY
Only when one has built a relationship helped the prospects
rediscover their dreams, show them the business opportunity and shown them what
they stand to gain from the company. One can bring the various features of the
network marketing company.
When I say features, I mean things like who the owner of
company is, the vice presidents, product production factories, policies and
ethics of the company, mission statements of the company and so on. Also this
depends on the prospects if a person immediately asks you for the features of
the network marketing company you are in then by all means show the person. But
as a general rule is always better to start with the dream building, business
opportunity, benefits before the features of the company.
MONEY MANAGEMENT SKILLS
CONQUER SELF OR BE CONQUERED
BY SELF – SECRETES
For new people in
network marketing it’s very important you are able to manage your money
effectively and spend wisely. Because in most cases in the early stages when
you join a network marketing company it’s not like the wood gates of cash will
start flowing. In most cases you may have to invest your own many. And it not
like your going to be paid a fixed monthly salary. Rather the network marketing
is meant to free you from the fixed monthly salary trap many people find
themselves today where there is something like a ceiling where they can’t seem
to raise their income if they want to.
So to money management skills are very important so you can
use your money like a big business owner lives for and not like an employee or
self-employed person. To develop these skills you can read money management
books, listen t audio tapes, watch CD’s & DVD. The bottom line is that if
you went to an engineer you will learn from an engineer, if you want to manage
your money you will also learn from a professional money manager.
Personally it has been a financially fulfilling experience
to study the great money mangers of this our time, I learnt things don’t know,
been reminded of things I know and shown things I see every day but never took
note of this I think is the fastest way to develop your money management
skills.
PERSISTANCES FOR NETWORK
MARKETINGS SUCCESS
One dictionary defines being persistent as an “obstinately
refusing to give up” true to this network marketing success comes from never
giving up, never guiling.
Many new people who don’t fully understand the concept and
the guiding principles of network marketing tend to enter the business with
false expectation. Their expectation may not be false but their sense of
reality about the business may be false. What do I mean by their sense of
reality? I mean that they don’t fully understand probably how long it will take
to be successful in the business. This may by because of the time they may need
to train and lean basic success skills and how easily they can understand and
practice what they have learnt. With this false sense of reality many new
people guilt and say network marketing does not work (see chapter 2 of this
book about misconceptions about network marketing).
To overcome this issue of gulting. Persistence is very
important, for it is one of the keys to success in network marketing.
Persistence will keep one going in the good in good times and bad times.
Persisting the business when the going gets tough, if one is persistent he or
she becomes tough and keeps on going.
A MISSION FOR NETWORK MARKETING
SUCCESS
When I first entered
network marketing I was so obsessed with making money, really what’s’ do use of
going into business I thought is it not to make money? This thinking made me
self centred. I had to start thinking about others and less about myself. i had
to change from trying to just help people and less about making money. This
made me to have a mission in life that was higher than money. For I realized
that he complete focus on money and not people dehumanizes people. So I had to
be bigger than money because the reality is that to live comfortably in life we
all need money.
To succeed in network marketing one must have a mission that
is focused less about money and more about helping people. Because if one has a
mission about only marketing money in life one may use less that honorable
means to get the money. This I believe is the reason fro all the cheating,
staling and lying we see in network marketing carried out by unscrupulous fools
who have soiled the good name of the network marketing industry.
Having a mission to accomplish give your business much more
passion and determination and at the same time pushing you to carry out your
activities with honesty and integrity.
NETWORK MARKETING WITH HONESTY
I have talk about
this before but I would like to talk about it again. Being honest one goes
about, there is another key to success in network marketing. On the other hand
being dishonest will only lead to failure. For example we prospecting we hear
of people who have sponsored people without telling them that it’s a network
marketing business while this sponsor only pay this people a small salary from
the bonus the company sends to them, this may end up working for years before
they know.
Another example is deceptive poster on the wall which
advertises job opportunity. This is one of the most pitiful dishonest methods I
have come to see. Because job seekers go to the place where the job opportunity
interview is holding in thousands expecting to be given jobs with a fixed
salary, only to be told that this is network marketing and its not a salary job
but a business. This people may have come from far and wide, spent their last
transport to reach the venue. This people will be most disappointed when you
tell them that they would even have to register and invest a certain amount of
money to do the network marketing business.
This deceptive
tactics will forever discredit other network marketers who wish to go about
their business in all honesty. Instead of posting misleading job vacancy
posters on the wall, it would be better for better to post a network marketing
poster on the wall so that people know that it’s a network marketing company before
hand. Being honest in this business will rally lead one to grow a very strong
network that will produces a ending stream of passive income.
CREATIVE NETWORK MARKETING
Creating is also an essential ingredient to succeeding in
network marketing. Because network marketing is not a job but a business. So
there is freedom to carryout your business in the way you want, since you are
your own boss. Although there are specified ways, specified system to follow to
guarantee long-term success, in the short-term brilliant creative idea’s can o
a long way to increasing your income.
SELF DEVELOPMENT
Network marketing is a business that transform a person into
his or her better self, to perform with excellent. But, an individuals business
grows as much as he or she grow. In other words an individual must consistently
develop himself or herself. One great once said “you must always be better than
your yesterday” earlier i talk about the various skills that an individual must
learn to be success in his or her network marketing business, skills life
leadership skills, public speaking, prospecting and money management skills.
These are all skills that require continuous learning to master.
Mostly this self development must be self motivated. Self
training, reading books and practicing are all important to an individuals
network marketing business.
There are many people
who have vowed that after their university years they will never read another
book. This people fail to realize that the university is just the beginning of
their education, and that the purpose of the university is to stimulate the
desire to acquire knowledge. If you are reading this book I congratulate you in
your guest to be the best in this wonderful profession of network marketing and
you must succeed.
GOALS AND NETWORK MARKETING
Goals are very important to achieving network marketing
success. A goal gives direction to your activities and helps you accomplish
more. For goals to be powerful they must have a time limits. One of the
beautiful things about network marketing is the unlimited income potential of
network marketing. The only way to effectively have unlimited income is to set
goals, the people succeed in network marketing are those who set goals and
accomplish them. On the other hand the people who don’t succeed are those who
don’t set goals.
Goals could be long-term or short-term. Long-term goals
could be 5 years short-term goals could be 1 year. Long-term goals should be
broken down to one year periods and short-term goals should be broken down to
monthly, weekly or daily periods.
Goals must be clear and written down and place in a place
where you can see it everyday. Every week and every month. This is important
because if goals are not written down than one may not have direction in what
he or she is doing, and may accomplish very little.
So determine what you want out of your business state
exactly how you want out your network marketing business. Write out your
long-term goals and short-term goals. Your long-term goals could be, you say I
want a 100 Million Dollars in 5 years from my network marketing business. If we
break it down it would.
100, 000, 000 / 5 = 20, 000, 000
In each year to achieve your long-term goal you will need
20, Million Dollars. Your short-term goal will now involve breaking down what
you need in a year to achieve your long-term goals. Still using our example
above to achieve your-term goal of 100 Million Dollars in 5 years you just need
20 Million Dollars in a year. To meet your 20 Million Dollars yearly goal this
has to be broken down to daily, weekly and monthly goals. So lets break it
down. A year is 365 days.
20,000,000/365 = 54,794 daily
54, 794 in one day
54,794 x 7 = 38.3,558 weekly
54, 794 x 30 = 1,643, 820 monthly
I guess from the example in the figure above you can began
to see how possible it is to achieve goals. This setting of goals is another
reason why I strongly believe the rich are getting richer and the poor are getting
poorer. Because the rich are busy setting goals and the poor are busy working
to help the rich achieve their goals. If this not true than everyone will be
business owner and we won’t have any employee’s working all day.
CONCLUSION
The secret to success in network marketing involves follow a
system of leading a large group of people to consistently do a few simple
actions, over a sustained period of time, it also involves learning business
skills like how to lead people, public speaking, effective prospecting and
money management skills. Success also means being persistent and never giving
up, plus having a mission that is bigger that personal selfish aims, being
honest, creative, constantly learning and setting goals that is the sport of
excellent accomplishment.
Join me in this next chapter as I tell you about the
realities of network marketing.